A Bold, New Vision: Police Eyewear Now at Vision Express

Vision Express officially welcomed the Police eyewear brand to its curated selection of premium eyewear through a launch event on August 7, 2025, at its SM North EDSA branch.

Founded in Italy in the 1980s, Police has long been recognized for its daring designs and unmistakable urban flair. Known for sunglasses and optical frames that go beyond function, Police creates pieces that make a statement. Season after season, the brand reinvents itself with bold details that reflect individuality. This is because with Police, eyewear is not just about seeing better, it’s also about being seen.

More than the new Police collection, guests at the event also got to experience Vision Express’ advanced eye care technology, all designed to make finding the right eyewear easier and more precise than ever.

This include Visionbot+, which delivers comprehensive eye examinations in under three minutes, and the AI-powered Virtual Styling Studio that analyzes face shape and skin tone to recommend the perfect shape and color of eye frame or pair. Together, with Police’s standout designs and Vision Express’ precision technology, customers can expect a truly premium and personalized eyewear experience.

Adding to the style and energy of the event were special guests and influencers, including lifestyle and fashion creators Gab Gutierrez, Jhelo Cristobal, and Dex Papa, who embraced the collection in true Police style: confident, distinctive, and unapologetically bold.

The Police eyewear collection is now available at Vision Express stores, including SM North EDSA. 

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