In the Philippines, you just know when it’s already “ber” months. As soon as the season kicks in, Christmas songs start playing in malls, houses, or public spaces light up with parols and fairy lights, and Jose Mari Chan suddenly reappears on your social media feed. It’s the time when the holidays are welcomed early… and so is the shopping.

In today’s digital landscape, collaborating with influencers has become a key strategy for brands to connect with their audience in a meaningful way. With their relatability and loyal following, influencers offer something traditional ads can’t always deliver: trust.

The Philippines has long been known as the world’s social media capital. With millions of Filipinos spending hours online every day, social media platforms, like Tiktok and Facebook, have become more than just spaces for scrolling.

Vision Express officially welcomed the Police eyewear brand to its curated selection of premium eyewear through a launch event on August 7, 2025, at its SM North EDSA branch.

From the days of troll faces and derp memes to today’s viral audios like the Jet2 holiday, memes have been part of internet culture for as long as we can remember. Now, they’ve found their way into marketing and for good reason.

Premium eyewear and eye care brand Vision Express has officially opened its latest flagship store in the Philippines on May 29, 2025, at SM Mall of Asia.

Luxury eyewear boutique Eye Society brought together Manila’s most stylish personalities for an exclusive eyewear styling experience at the “Style Your Vision” masterclass on May 29, 2025, at the Beauty Courtyard, Rustan’s Makati.

Arctic-inspired watch brand BERING has officially arrived in the Philippines with the grand opening of their first store at SM North Edsa on May 10, 2025.

Global leader in comfort and wellness footwear Aetrex welcomed the summer in style with an exclusive brunch to launch its Summer 2025 Collection.