What Brands Can Learn From ‘Budol Culture’ in the Philippines
The Philippines has long been known as the world’s social media capital. With millions of Filipinos spending hours online every day, social media platforms, like Tiktok and Facebook, have become more than just spaces for scrolling.
A Bold, New Vision: Police Eyewear Now at Vision Express
Vision Express officially welcomed the Police eyewear brand to its curated selection of premium eyewear through a launch event on August 7, 2025, at its SM North EDSA branch.
From LOLs to Leads: Why Filipino Brands Are Tapping Into Meme Marketing
From the days of troll faces and derp memes to today’s viral audios like the Jet2 holiday, memes have been part of internet culture for as long as we can remember. Now, they’ve found their way into marketing and for good reason.
Vision Express Blends Tech, Style, & Eye Care In New Flagship Store at SM MOA
Premium eyewear and eye care brand Vision Express has officially opened its latest flagship store in the Philippines on May 29, 2025, at SM Mall of Asia.
Eye Society Empowers Fashion & Self-Expression Through ‘Style Your Vision’ Masterclass
Luxury eyewear boutique Eye Society brought together Manila’s most stylish personalities for an exclusive eyewear styling experience at the “Style Your Vision” masterclass on May 29, 2025, at the Beauty Courtyard, Rustan’s Makati.
BERING Brings Arctic-Inspired Watches To Manila With First Standalone Store
Arctic-inspired watch brand BERING has officially arrived in the Philippines with the grand opening of their first store at SM North Edsa on May 10, 2025.
Style Meets Science
Global leader in comfort and wellness footwear Aetrex welcomed the summer in style with an exclusive brunch to launch its Summer 2025 Collection.