LOJEL Opens First Concept Store In PH at SM Mall Of Asia

Travel lifestyle brand LOJEL has officially launched its first concept store in the Philippines on December 2, 2025, at SM Mall of Asia, highlighting the brand’s growing resonance among Filipino travelers.

Founded in Japan in 1989, LOJEL is rooted in the belief that its products should support meaningful travel experiences through minimalist design, intuitive functionality, and durable craftsmanship. It is committed to its name to “let our journeys enrich life”.

Guests were welcomed into the brand’s bright and modern concept store, highlighting LOJEL’s signature luggage lines, including the Cubo and Voja, as well as a selection of travel bags, organizers, and everyday carry pieces. Attendees also explored “The Lab”, which is the store’s customization services and repair station, underscoring the brand’s dedication to longevity and purposeful design.

Adding to the celebration was the presence of LOJEL CEO An Chieh Chiang, who emphasized the brand’s vision through offering its customers travel companions that are “soul of joys; not of hustles.”

Local celebrities, travel and lifestyle influencers, including Glaiza De Castro, Kaori Oinuma, and Jason Dy, also joined the event and helped welcome LOJEL into the Philippines.

Visit the first LOJEL Concept Store on the 2nd Floor, Main Mall of SM Mall of Asia and discover travel pieces designed to accompany you effortlessly on your journeys. 

Follow LOJEL Philippines and Primer Group of Companies on social media for the latest collections, store updates, and announcements.