Working with Filipino Influencers?

Do’s and Don’ts You Should Know

In today’s digital landscape, collaborating with influencers has become a key strategy for brands to connect with their audience in a meaningful way. With their relatability and loyal following, influencers offer something traditional ads can’t always deliver: trust.

In the Philippines, influencer marketing is not just thriving – it’s expanding. The market is projected to grow by 11.45% annually and is expected to hit $186.9 million by 2029. Plus, over 70% of Filipino digital buyers have made a purchase based on an influencer’s recommendation. That’s a huge opportunity, if done right.

So how do you build influencer partnerships that are both impactful and authentic? We’ve broken down below a few dos and don’ts to guide you when collaborating with them.

The Don’ts

1. Relying only on big names
   Well-known influencers can bring great reach but don’t overlook the power of smaller creators. Smaller influencers often have stronger connection with their audience given their communities tend to be tighter-knit and more responsive. 

   They’re also more niche, which can help you reach a specific, highly relevant audience.

2. Offering just “exposure”
   Creating content is real work and for many influencers, it’s their full-time job. A content also takes time, planning, creativity, and care.

   So offering fair compensation – may it be through fees, product packages, or unique experiences – can help make the partnership feel valued on both sides.

3. Controlling every little detail
   It’s totally okay to provide brand guidelines and direction, but allowing influencers to tell your story in their own voice helps the message feel more natural and relatable to their followers. 

   A little trust goes a long way in creating content that truly connects.

The Do’s

1. Do your research before choosing a creator

   Look beyond follower counts. Review their content, tone, and values, and ask yourself if they align with your brand? 

   Also ask: Is their audience the same one you’re trying to reach? Relevance matters more than reach. You want someone who can speak your audience’s language, not just someone with numbers.

2. Do build authentic relationships
   This isn’t just a transaction, it’s a collaboration. Be transparent about your expectations, timelines, and goals with influencers.

   The more open your communication, the smoother the partnership will be. And when influencers feel respected and involved, they’re more likely to produce content that goes above and beyond.

3. Do consider partnering with an agency.
   If you’re unsure where to start or simply want to maximize results, working with an influencer marketing agency can make all the difference.

   From strategy to execution, agencies can help you find the right fit and build campaigns that actually convert.

Need help finding creators for your brand? Contact us and we’ll connect you with the right ones for your next campaign or event!